Work samples

Work we have delivered inside local government.

Every project below was planned, built and run by our team for a county government and the leaders who serve it. Client names are kept private.

Government communications

Systems, campaigns and events for a county government

Newsletter

Countywide resident newsletter

A weekly newsletter residents subscribe to and open, plus special editions on the issues that matter most.

What we did
  • Grew the subscriber list from about 61,000 to more than 96,000
  • Special editions on housing, public safety, sustainability, maternal health and more
  • Consolidated separate department accounts into one managed account with clear access
  • Designed every visual and trained department staff to send their own
96,000+ subscribers | 35% average open rate
Intake and workflow

"Tell Comms First" intake system

A single front door so departments bring communications requests in early, sorted by priority.

What we did
  • Four-tier intake model that classifies requests by priority
  • Request forms, approvals and tracking in Monday.com and Power Automate
  • Rollout and training for departments across the county
Used by departments across a county government
Campaign

Officer storytelling campaign

A public safety campaign that put real officers at the center of the story.

What we did
  • Campaign concept, message and story development
  • Video and creative production
  • Transit and billboard placements
$100K production budget | Transit and billboard placements
Leadership voice

Digital voice of a county chief executive

Social media and leadership messaging for the top elected leader of a county.

What we did
  • Social media strategy for the executive and county accounts
  • LinkedIn content written in the executive's voice
  • Award submissions that led to recognition for the executive
Follower growth and multiple viral posts
Events

Signature public events

Planning, promotion and coverage for the moments residents and staff remember.

What we did
  • State of the County addresses (two) and an Employee State of the County
  • Juneteenth Festival and a Day at the Capitol
  • A First 100 Days publication
  • Events workflow for the chief executive's office
Our whole team, from planning to on-the-ground execution
Team structure

Countywide newsroom

Roles, workflows and a shared calendar so a large communications team works as one newsroom.

What we did
  • Newsroom structure for a team of more than 20 communicators
  • Communications KPI tracking in Monday.com
  • Countywide social media survey across 26 departments
20+ communicators working from one structure
Campaigns and training

For candidates and for the people who publish

Campaign

Congressional campaign in Texas

Message, brand and materials for a first-time candidate for Congress.

What we did
  • Discovery questionnaire on message, priorities and record
  • District brief and campaign brand
  • Flyers, social graphics and event materials in the candidate's own voice
One message and one look across every piece
Accessibility and training

ADA Title II accessibility training

Training so communicators across departments publish content every resident can use.

What we did
  • Accessible newsletters, documents and social posts
  • Standards and a pre-publish checklist
  • Sessions for department communicators
Built into everyday publishing, not a one-time fix
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